What TikTok Taught Me About Power, Proof, and Persistence

by | Apr 9, 2025 | Kait Justice | 0 comments

If you told me a year ago that I’d be on TikTok every day talking about PCBs, Superfund sites, and government agencies failing to protect us—I would’ve laughed. And then probably cried. Because none of this was the plan.

But here we are.

And what’s happening now? It’s bigger than I ever imagined.

When I started posting, I wasn’t trying to become anything. I was trying to get answers. For my kids. For my community. For myself. I grew up in Pittsfield, Massachusetts—home to one of the most toxic Superfund sites in the country, courtesy of General Electric. And like most people here, I wasn’t told. I found out as an adult. While raising children. While watching the long-term health patterns in my family start to make sense in the worst way.

I started sharing what I was learning, and I did it in plain English. With receipts. With Google Earth. With a little sarcasm. With a lot of grief. And something happened that no EPA outreach or “community listening session” ever managed to do.

People paid attention.

People started commenting:
“This sounds like where I grew up.”
“My whole family has cancer. Could this be why?”
“I’ve lived here my whole life and I had no idea.”

And then the messages came. And the DMs. And the stories that had never been told.

That’s how I ended up making a video about Anderson, Indiana—because someone asked. A woman who had seen my video in February. She watched it and realized: I live in one of these sites too.
She had never been told. No one warned her. No one offered testing, outreach, nothing.

So she started asking questions.
She filed a petition.
She shared my video with her community.
And now the people of Anderson are speaking up—and fighting back.

That moment cracked something open for me.

This isn’t just about raising awareness. It’s about activating people who were never supposed to know. It’s about handing back the flashlight so people can see what’s been hidden right in front of them.

Since then, I’ve made videos about:

  • Kearny, New Jersey – where people grew up next to the Agent Orange plant and still don’t know what they were breathing
  • Antioch, Illinois – where a school was built next to a landfill with vinyl chloride in the groundwater
  • Topeka, Kansas – where the cleanup plan skips whole neighborhoods
  • Seattle, Washington – the MS capital of the world, sitting right on a Superfund corridor
  • And of course, my hometown of Pittsfield, where GE incinerated PCBs for decades and gave away toxic waste like free garden soil

What’s working?

  • Telling the truth in a way people can feel
  • Showing what is toxic and where it sits
  • Mixing heartbreak with humor, rage with receipts
  • Never speaking like a scientist. Speaking like someone who had to find this out the hard way

This isn’t a niche. It’s a blindspot in our national story.
And it’s only a secret if we keep quiet.

What’s next?

I want to keep growing this into something that lasts. Something that lives beyond the algorithm. Something your mom’s neighbor will see. Something your kid’s school might actually have to answer for.

We need more voices. More stories. More heat.
And we need people to know:
You don’t have to be a lawyer or a journalist to call this out.
You don’t need permission to demand protection.
And you don’t need a degree to recognize when your health is being traded for someone else’s profit.

If you want to stay connected and help build this movement, sign up for my email list. I’ll share updates, tools, stories that don’t make it to TikTok, and ways to take real action where you live.
[Insert your email signup link here]

I’m not an expert. But I’ve read the files. I’ve lived the story. And I’ve made it impossible to ignore.

So if you’re just finding me: welcome.
If you’ve been here: thank you.
And if anyone’s ever called you “too much” for caring—
then maybe you belong here too.

Because I probably just needed a hug.
Instead, I made this my job.

– Kait

Written By Kait Justice

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